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EPISODE 7 REPLAY | the 10% Target mindset framework

Jen Cohen

What separates the people who get what they want from the people who don't?

According to Jen Cohen, it isn't talent, intelligence, or luck. It's the willingness to ask, and the willingness to ask again. In this episode, Jen joins the Share the Lifestyle podcast to tell the story behind her viral TEDx talk and best-selling book Bigger, Better, Bolder — from the seventeen-year-old who waited in -45° Winnipeg to convince Keanu Reeves to film her audition tape, to the Fortune 500 sales teams who now pay her to teach them how to do the same.

This is a conversation about training yourself to be bold — and why most people fail not because they tried and missed, but because they never tried at all.

"Most people don't make one attempt. Almost nobody makes two." Jen Cohen

Show Notes:
Today, Jen Cohen is a best-selling author, viral TEDx speaker, and host of Habits & Hustle — one of the top-rated podcasts in the country. Her signature framework, the 10% Target, has been adopted by Fortune 500 sales teams trying to teach their people what Jen figured out at seventeen: most people don't get what they want because they never bother to ask. In this conversation, Jen unpacks the philosophy behind her bestselling book Bigger, Better, Bolder, why being bold is harder for women (and what to do about it), and why the cost of asking is almost always smaller than the cost of staying quiet.

Key Topics:
-The 10% Target, Explained: The framework at the heart of Jen's philosophy — why ten attempts at anything you want changes the math in your favor, and how the process itself builds immunity to the feeling of failing.
-Bold Is a Skill, Not a Personality: Why Jen believes boldness is something you practice and why women, in particular, have to unlearn the conditioning that makes asking feel "pushy."
-The Cost of Acquiescing: Why accepting "good enough" is the most expensive habit most people have, and the small daily moments where the pattern starts (cold food sent back without complaint, emails never sent, conversations never had).
-What's the Worst That Can Happen?: The pivotal question Jen started asking herself young, and why the honest answer is almost always too small to be a real reason to stop.


Resources & LinksJen Cohen Website

Jen Cohen Instagram

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