Show Notes:
Today, Jen Cohen is a best-selling author, viral TEDx speaker, and host of Habits & Hustle — one of the top-rated podcasts in the country. Her signature framework, the 10% Target, has been adopted by Fortune 500 sales teams trying to teach their people what Jen figured out at seventeen: most people don't get what they want because they never bother to ask. In this conversation, Jen unpacks the philosophy behind her bestselling book Bigger, Better, Bolder, why being bold is harder for women (and what to do about it), and why the cost of asking is almost always smaller than the cost of staying quiet.
Key Topics:
-The 10% Target, Explained: The framework at the heart of Jen's philosophy — why ten attempts at anything you want changes the math in your favor, and how the process itself builds immunity to the feeling of failing.
-Bold Is a Skill, Not a Personality: Why Jen believes boldness is something you practice and why women, in particular, have to unlearn the conditioning that makes asking feel "pushy."
-The Cost of Acquiescing: Why accepting "good enough" is the most expensive habit most people have, and the small daily moments where the pattern starts (cold food sent back without complaint, emails never sent, conversations never had).
-What's the Worst That Can Happen?: The pivotal question Jen started asking herself young, and why the honest answer is almost always too small to be a real reason to stop.
Resources & LinksJen Cohen Website


Want to start a publication? Learn more.
Copyright 2025 City Lifestyle. Call +1.913.599.4300 for more information.
514 W 26th St, Kansas City, MO 64108